The New York Times is reporting that several media companies are ready to bid for Landmark Communications number one property, The Weather Channel. Landmark has set a deadline for this Friday, March 7th, for bids to be submitted. You can read the story here.
It will be interesting to see who makes the most aggressive bid. The key thing to remember is that while the cable network is valuable, the website weather.com is the most valuable piece of the puzzle. If I had to make a guess, I think General Electric (Parent Company of NBC) will take the prize and join The Weather Channel with Weather Plus. If Weather Plus and The Weather Channel do end up merging, you have the most powerful news operation and weather network under one roof. That's a very powerful combination.
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